AR sweatshirt FFFACE x FINCH x Wondermilk Studio

100% cotton.
FFFACE x FINCH limited capsule.
First ever AR (semi-digital) clothing with 3D animation designed for content creation.

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SKU: FFF-303 Categories: , , Tag:


FFFACE x FINCH limited capsule with 7 world-renowned artists.
“ARmour” art by Ksenia Lozyntska, Wondermilk Studio.
First ever semi-digital clothing with 3D animation designed for content creation.

FINCH, in collaboration with FFFACE, provides you with the possibility to customize your digital look. The garment looks like an ordinary sweatshirt with the text print and graphic patch, and is perfect for active lifestyle. The image was created on the basis of the iconic AR makeup by French 3D makeup-artist Ines Alpha and embodies a hybrid of a human and an octopus.

Once you activate it, you’ll see the dynamic 3D animation based on the art and merged to the print in your smartphone in real time. The elements will be flying over your head and body inside your camera (Instagram Stories). Effects for clothes and body are available only in the external camera, where you can add a mask for your face, and separate mask effect is in the selfie camera. All you need is your Instagram account.

The GIF video was shot on the phone, this is a real display of the augmented reality effects.

1. Scan the qr-code printed on the garment to open its instagram effect
2. Point your camera at the graphic print on the garment
3. Create insta stories & tag and @finch_wear to get featured in our stories.

Please note: the effects for Instagram Stories are available on smartphones from 2018 and later: 2019, 2020, 2021 years of release.
Fabric: 100% cotton.

Artist note.
“ARmor. In an oversaturated world, people are increasingly experiencing paradoxical feelings of loneliness, fatigue and anxiety. Sometimes others are not able to give us the support we need and feel through what we really need. We seek solace in books, movies, sticky videos, nature, work on ourselves and listen to ourselves, since no one can feel us better than ourselves. I’ve created the ARmor filter, which embodies the surrounding love for oneself that cannot be touched. I want to show some similarity between the virtual and the spiritual. We are not hiding behind AR, but using it to show the invisible. I believe that we can experience the virtual in the same way as we experience the intangible. The source of life, water, floating in front of our chest in a shape resembling either a heart or a warrior’s shield, gives a feeling of energy, protection and self-confidence. The image of the spiritual with the help of AR will help us to feel and see our personal energy, to feel the inspiration and support of unknown forces, the source of which appear to be ourselves.” — Ksenia Lozyntska

AR clothing is all about sustainability. You can get lots of attention with one piece of clothing and then digitally renew it: garments from FFFACE x FINCH limited capsule will have 1 type of realistic animations, but will have more over time.

Loose fit:
XS fits S as well (body height 150-175 sm)
S fits M (body height 160-180 sm)
M is good for L also (160-185 sm)
L may fit XL (170-190 sm).
Please note: the length of the sleeve depends on your shoulder proportion and body height.
On the photo: Maryna, the model is 177 sm, the sweatshirt is M, but S could fit her too.

If you’re hesitating with the hoodie size please drop us a notice or specify your body measurements in the note field at checkout and we will be happy to help you making a choice.

Please follow the washing conditions, indicated on the label in the side seam to save the color: machine or hand wash up to 30°C; do not soak, do not use drying machine. The material perfectly carries the laundry.
Ironing with medium temperature from the inside, steam ironing.
Oversize hoodie models development and technologies – TM Finch ©.
Produced in Ukraine.

Additional information

Weight 200 kg
Dimensions 20 × 25 × 2 cm

XS, S, M, L, XL