We are FINCH, a family couple.
We have always been artistic, but stable job in IT companies and law made it difficult to challenge ourselves and embody creative ambitions.
We both were approaching our 30, and felt remorse about doing the wrong business.
At the moment we were thinking of sqitching to fashion design, there were no high quality brands with distinctive design in the middle segment. And for most buyers Ukrainian brands were synonym of cheap, banal and post-soviet chic, so we’ve decided to change that. We wanted European quality with a mix of milimalism and carefully reworked Asian and Slavic ethno.
In 2013 we created a print — the bird which is now the official trademark, finch. It became the starting point of changes in our lives. To work on our own brand and to have more opportunities to develop our business we had to quit our jobs, leave the home city and start from scratch.
No hesitation, no regret.
Kateryna Biakova & Maksym Holub
*this image is the property of VOGUE UA.