We are FINCH, a young couple.
We have always been artistic, but stable job in other companies made it difficult to challenge and embody creative ambitions.
We both were approaching our 30, and felt remorse about doing the wrong business.
In 2013 we created a print – the bird which is now the official trademark, finch. It became the starting point of changes in our lives. To work on our own brand we had to quit our jobs, leave the home city and start from scratch.
No hesitation, no regret.
Kateryna Biakova & Maksym Holub
*this image is the property of VOGUE UA.
We are very much inspired by the Eastern culture wabi-sabi, auteur cinema, avant-garde music, national costumes and the old-times fashion. Natural fabrics, multilayered geometric silhouettes and restrained palette are the key features of FINCH clothes. We believe, that simple and dark colors can embody the idea without overloading the image, this is also the reason why we are extremely careful with printing.
Starting as a street brand, by this time we went far away from the original style, while our ideology and ambitions get stronger year by year.
Every fancy piece of clothes is only an element to create a volumetric image, the foundation of which is always a person. Therefore, when creating our clothes, first we think of a person wearing them.
Our client is an established personality, confident and ready for experiments, creative and outstanding.
This person constantly works on herself and looks mostly outside of the social context.
There are no pointless details in her clothes and everyday look. Because clothes, like FINCH, represent the continuation of this person, not just they are beautiful cover.
Our creativity undergoes metamorphosis, just like Lem’s Solaris: we learn and form ourselves day by day. We don’t know who will we be tomorrow. But we will definitely become better.